2011 Mitsubishi i-Miev EV Test Drive

2011 Mitsubishi i-Miev EV
Alternative fuels are still stuck inside the chicken-and-the-egg dilemma. No one wants to commit to building an alternate fueling infrastructure (the egg) before there’s a critical mass of vehicles (the chicken) out there to use it. And vice versa. Frustrating as that logic loop is to be caught in, there are indications that there are ways out of it. One ray of sunshine (literally) is the quick charger station for electric vehicles in Vacaville, Calif.

Mitsubishi, which is planning to send a version of its i-Miev electric car here next year, seized upon the Vacaville charging station as a solid excuse for a press event touting both its vehicle and the potential infrastructure represented by the quick charger.

The plan was straightforward: A group of journalists would travel in five Japanese-market i-Mievs from San Francisco across the Bay Bridge and then northeast up I-80 to Vacaville. That’s a total of just about 54 miles; within the i-Miev’s range as long as the air conditioning wasn’t turned on and the drivers were careful.

Mitsubishi i-MiEV Electric Vehicle Showcased at NSW Parliament House

Mitsubishi electric car i-Miev to be part of a NSW Government trial by the Department of Environment Climate Change and Water (DECCW). Mitsubishi’s innovative i-MiEV electric vehicle has today been showcased at NSW Parliament House as part of a NSW Government Trial.

The vehicle, one of only two in the country, is being trialled this week by staff at the Department of Environment Climate Change and Water (DECCW) to test its performance as part of a working fleet. During an official inspection NSW Environment and Climate Change Minister Frank Sartor met with Mitsubishi's Vice President of Brand and Marketing, Paul Unerkov, received a brief presentation on Mitsubishi’s benchmark electric vehicle technology, and enjoyed a drive in the snappy city commuter.

Mr Sartor is enthusiastic about the potential of electric vehicles in NSW. “Our fleet has about 25,000 vehicles so the potential for electric cars to help us make savings in carbon emissions is huge," he said.

Mr Sartor said the NSW Government has formed an Electric Vehicle Taskforce to look at the technology, infrastructure, policy, and legislation that would ensure motorists could gain early access to electric vehicles.

Mr Unerkov said “The team at Mitsubishi Motors is proud to be at the forefront of the evolution of environmentally sound motoring in Australia and is looking forward to working with the government on creating a sustainable future”.

Mitsubishi Confirms ASX Crossover Vehicle for Australia

Mitsubishi ASX Compact Crossover

Mitsubishi Motors Australia Limited has confirmed its new sub-compact all-wheel drive vehicle will be known as the ASX when it arrives in Australia in August.

According to MMAL’s president and CEO, Masahiko Takahashi, the ASX nameplate is based on the concept of an “Active Smart Crossover.”

“The ASX is primarily a city car - very stylish and manoeuvrable around town - and the adoption of the European brand name reflects this.

“But ASX is more than just a pretty face. It also has the added benefit of being very smart, especially in terms of the technology that drives its engineering, design and all-wheel drive ability,” Takahashi said.

The ASX is closely based on the Concept-cX show car, first unveiled at the 2007 Frankfurt Motor Show. The vehicle is available in Europe and Japan with a variety of power plants, and the choice of either two or four-wheel drive configurations.

While MMAL has not yet revealed full specifications for the ASX range, the company has confirmed that the Australian line-up will include both diesel and petrol engines and will be available for sale in Australia in August.

2010 Mitsubishi Outlander GT

The Outlander 2010 is further enhanced with a theft protection device, alloy brakes and clutch control.

2010 Mitsubishi Outlander GT

The refurbished beige leather interiors enhance the stylishness of the vehicle, along with warm and cool upper glove box, leather-wrapped door trims and instrument panels, the AC control panel knob with chrome ring and high-contract meter combination. The Outlander 2010 is also equipped with technologically advanced 650W Premium Rockford Fosgate sound systems, with 9 speakers in 7 positions.

The Outlander's lifestyle quotient is further enhanced with other features like a new Adaptive Front Lighting System, a new grille with chrome accents, new front bumpers, redesigned front fenders, mirror mounted turn indicators, new door and dash trims, USB port, AUX-IN port, aluminum pedals, leather covered instrument panel, roof rails, new combination meter and auto-folding Outside Rear View Mirrors.

The Outlander 2010 is priced at Rs. 19.95 lacs, (ex-showroom), all-India, and is available in an exciting range of new colors, including Catwalk Silver, Haute Red, Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway Grey, Primavera Purple and Glitterati Green.

The unveiling of the vehicle was followed by the launch of Rohit Bal's Outlander Signature Collection, including a stunning new line of garments that reflect the spirit of the Outlander 2010. Comprising a stunning new line that embodies power, grace and elegance, the collection reflects the spirit of the Outlander 2010. The sharp and slick look of the new line also underscores the perfect blend of luxury and style that the vehicle symbolises.

Mitsubishi Outlander Sport

2011 Mitsubishi Outlander Sport meaning 15 inches shorter than the Outlander S.U.V., the Outlander Sport is an appeal to members of Generation Y who dream of racing, but need a more practical vehicle. Mitsubishi calls it an entry-level compact crossover. Mitsubishi is betting on it. Shinichi Kurihara, the company’s president and chief executive, said Mitsubishi was counting on the Sport to “become our volume leader” and “outpace sales of all Outlanders combined.”

Mitsubishi Lancer Evo-X for a June 2010 launch

Mitsubishi Lancer Evo-X

Mitsubishi Lancer Evolution (Evo X) Car

Sometime ago, we brought you news about the Mitsubishi Lancer Evo X coming to India on the May 1st, 2010. Now, the date of the launch has been once again advanced to sometime in June and this is what Rediff Business reported a few days ago.

The Mitsubishi Lancer Evo’s launch has become more of a damp squib now as Lancer enthusiasts across the country have been tired of waiting for the Evo’s launch since ages.

Hindustan Motors never really woke up from it’s slumber so far and this new development is a something that might bring some cheer to the hordes waiting for the 300Bhp legend’s launch in India. Here’s what the marketing head of Hindustan-Mitsubishi Motors, Pritam Saikia, had to say about the Misubishi Lancer Evo’s launch.

Mitsubishi Outlander Sport

2011 Mitsubishi Outlander Sport 15 inches shorter than the Outlander S.U.V., the Outlander Sport is an appeal to members of Generation Y who dream of racing, but need a more practical vehicle. Mitsubishi calls it an entry-level compact crossover.

Mitsubishi is betting on it. Shinichi Kurihara, the company’s president and chief executive, said Mitsubishi was counting on the Sport to “become our volume leader” and “outpace sales of all Outlanders combined.”